Over the last few years iPads have been popping up more and more often in trade show booths. Exhibitors are using these handy little tools in a number of creative ways and for good reason.
With a low cost barrier, they’re not only economical to have on-hand but they look great, as stand-alone kiosks, and will actually help to draw attendees into your booth.
Face it, people love to play with these things and they’re a great way for booth guests to “interact” with your brand – in an environment that you have complete control over.
Here’s a quick rundown of our top 5 ways to use iPads as an integral part of your trade show program.
1. Great Looking & Rich Product Demonstrations
Product demonstrations were practically made for presenting on the iPad. Whether you arrange for multiple iPads, to be available on stand-alone kiosk stands, or your sales people have them in-hand – they’re a great way to show off photos, video and demonstrations of the products you’re selling.
By creating a simple website interface or Keynote presentation, you can put your products in the hands of your attendees for them to experience first-hand. Even if your product happens to be a tank!
To that end, video can be a very powerful medium for the presentation of your products – and video looks FANTASTIC on the iPad. Incorporate a streaming service like Vimeo or YouTube and you’re in business.
2. iPads Make Great Low-Cost Interactive Kiosks
Presentations built as “responsive” or mobile formatted websites make for great, low-cost interactive kiosks. If you’re unfamiliar with the term “responsive”, picture a website that automatically reformats itself to fit the screen size of the device you’re using – in this case an iPad.
By having a designer/developer create a website in this manner, you can literally have an interactive kiosk for your booth that is relatively low cost, can be adapted from show to show and impresses your guests.
And of course your interactive kiosk can include lead capture forms – which can be filled out and submitted on the spot (but more on that in a bit)!
3. Your iPad Presentation Linked to the Big Screen Via Apple TV
One of the neatest and most helpful features of the iPad, in our opinion, is that with the help of an Apple TV device – the content on your iPad can be mirrored to a flat-screen TV mounted in your exhibit. And for the cost of $99, that’s a super price-efficient way of presenting your product demos and brand to booth attendees.
In fact, with the use of Apple TV – it’s relatively simple to play looping video, slide shows and other media for your visitors and those passing by to see.
4. Lead Capture for Automated Marketing Tools
In our blog article “Marketing Automation for Trade Shows – Smart Technology“, we discussed how marketing automation can be used for trade shows. In that article, we talked about software tools, which not only helped with the capture of lead information but assisted with creating automated email campaigns.
Having kiosks or your sales persons equipped with iPads is the easiest and quickest way for your attendees to enter their information, directly into your marketing automation tool. This occurs via a web form embedded in a web page, which visitors can fill out and submit, on the spot.
5. Create Surveys and Quizzes for Your Visitors
Especially if you’re offering an incentive for filling out a survey or taking a quiz – iPads can be a economical and fun way for visitors to interact with your brand.
Not only will you be capturing valuable information from your guests for participating (of course they have entered their name and email to play) but you’ll be drawing visitors into your booth for a chance to win a prize.
Consider, entering the winners or participants into a drawing to win (yup you guessed it) – an iPad!
Well these are our top 5 ways of using iPads in trade show exhibits – we hope you find this useful and by all means – get creative with these things! They’re fun for your team too!
Like to learn more about how you can show off your brand and products at your next trade show event? ColorCraft has the team and expertise to make you look great! Give us a call!
