Exhibiting at Atlanta Trade Shows: What You Need to Know

Want to make the most out of exhibiting at a trade show in Atlanta? Exhibiting can be an invaluable opportunity for your business and offers numerous benefits, including amplifying your brand authority, networking with industry members, and promoting your offerings to a relevant audience. Whether you are a veteran exhibitor or completely new to participating in trade shows, it’s important to do some research ahead of time so that you can hit the ground running! From researching conventions and booking exhibition space, to creating displays and making connections onsite, here’s what you need to know about exhibiting in Atlanta.

Atlanta Convention Centers

Atlanta is home to several convention centers, hosting some of the most popular trade shows every year. Before you decide which trade show is the right one for your business, take some time to familiarize yourself with the different venues in the area.

Georgia World Congress Center

Georgia’s largest convention center, the Georgia World Congress Center is made up of three buildings, houses roughly 3.9 million square feet of floor space, and sees over 1 million visitors annually. It is located in the heart of Atlanta at 285 Andrew Young Intl Blvd NW. Some of the shows that take place at the Georgia World Congress Center include Fabtech, IPPE, and the Hai Heli-Expo.

Atlanta Convention Center at AmericasMart

The Atlanta Convention Center at AmericasMart, located at 240 Peachtree St Suite 2200, Atlanta, GA, offers over 500,000 square feet of exhibit space. The convention center is attached to the Westin and Indigo hotels, offering ample accommodation opportunities to traveling exhibitors/attendees. The Atlanta Convention Center hosts events such as the NAMA show, NSTA National Conference, and Quiltcon.

Georgia International Convention Center

The Georgia International Convention Center is the second largest in the state, behind the Georgia World Congress Center. It is comprised of several exhibit halls, board rooms, and meeting rooms, providing ample space for exhibitors and attendees. It hosts a variety of shows, both locally-based and national. The Georgia International Convention Center is located at 2000 Convention Center Concourse, College Park, GA.

Cobb Galleria Centre

The Cobb Galleria Centre is another great option for hosting a trade show in the Atlanta area. Located at 2 Galleria Pkwy SE, Atlanta, GA, Cobb Galleria features roughly 320,000 square feet of total space and 144,000 for exhibits alone. This facility also boasts a 25,000-square-foot ballroom plus 20 meeting rooms as well as four exclusive executive boardrooms. Given it’s comparatively smaller size compared to the other major convention centers in the area, the Cobb Galleria Centre hosts more localized and mid-sized shows.

Atlanta Trade Show Exhibit Services

As you plan for your upcoming trade show in Atlanta, it is clear that the date and venue of the event are only part of a successful exhibition. With ColorCraft’s industry-leading services, designing and building your exhibit becomes hassle-free – whether renting or buying is more suitable for you. Our full range of solutions will ensure that your presence at your Atlanta show leaves an unforgettable impression on all attendees!

Custom Atlanta Trade Show Exhibits

Here at ColorCraft, we take great pride in our first-class team of exhibit designers and builders who fabricate entirely custom trade show exhibits and shows from our production spaces located in Orlando and Las Vegas. Not only do we build to dazzle the eye but also strive to create an impactful impression that will remain with viewers long after they’ve left your booth or display. At ColorCraft, creating memorable moments while delivering measurable results is priority number one! Here are some of the most popular options for Atlanta custom trade show displays, starting with the three main types of exhibits:

  • Island trade show exhibits
  • Inline trade show exhibits
  • Compact Modular™ Exhibits

Island Trade Show Exhibits

Island exhibits are essentially what the name implies; an exhibit with aisles on all sides of your booth space. When you have an abundance of space at your disposal, island trade show displays are the ideal solution for making a lasting impression on attendees at your Atlanta trade show. Create an unforgettable experience with overhead banners, elevated platforms and captivating custom graphics that have 360 degree visibility – you’ll be sure to get the “WOW” factor!

Inline Trade Show Exhibits

An inline exhibit is a booth that is in a row or “line” with others along an aisle. This design facilitates foot traffic through the show floor, but makes it more difficult to stand out. That’s where we come in. We design highly custom inline trade show displays with innumerable configuration options to showcase your brand in a fresh, creative way. Inline exhibits allow for quick and easy installation, and provide unique features such as rear display storage to help your company maximize attention on your products and brand message at your Atlanta trade show.

Compact Modular™ Exhibits

Compact Modular™ Displays are our own solution to small exhibit spaces, and use the latest materials and exhibit and display technology. They provide a unique way to make a big impact with a small branded display. These displays are designed to simplify transport and installation, saving exhibitors on shipping and labor hours. Made out of a durable aluminum support structure and featuring large format or fabric graphics, as well as custom back wall shelving or product display options, they’re a great value for any budget. No matter what size trade show display you need, our designers can configure unique Atlanta trade show exhibits that bring your brand to life.

Custom Exhibit Rentals in Atlanta

We understand that for some, the trade show exhibit rental option provides a more cost-effective and more flexible solution than purchasing. We offer short and long term Atlanta trade show booth rental packages through our signature ShowSmart™ program, tailored to individual needs. Available to exhibitors nationwide, this program is designed to help your business reduce exhibit costs without compromising your brand’s impact or presence. You can incorporate custom structural elements, light boxes, and brand colors and graphics into the design process to make your exhibit rental a true reflection of your brand. Minimize your capital expense while maximizing your Atlanta trade show scheduling options with ShowSmart™! Learn more about our custom trade show exhibit rentals here.

Atlanta Trade Show and Event Services

Need help managing your Atlanta trade show so your event runs smoothly? ColorCraft’s team can help make sure your event is a success! We offer a variety of services to help with the coordination and management of any event, including:

  • Custom design and building of exhibits or event structures
  • On-site project management and event coordination
  • Trade show and event installation labor services
  • Exhibit Installation and dismantling
  • Auxiliary vendor selection

We even offer corporate event planning and other services to help your brand with any type of function. Contact us to learn more about our services!

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