There are a lot of decisions to make when choosing a trade show exhibit, like the size, design, budget and materials. The first question, however, fits in with them all: will you decide to rent your exhibit? Whether you’re an experienced exhibitor or new to the world of trade shows, it’s a big question. Let’s go over important things to consider when choosing a custom trade show booth rental.
1. Renting Your Exhibit Lets You Test Drive
If you’re new to exhibiting, a custom trade show booth rental can be a smart way to test the waters. Like we mentioned, there are a lot of decisions that go into your exhibit. Perhaps you’d think you’d like an inline trade show booth, but aren’t sure if an island trade show exhibit would be better. Perhaps you’re not sure about size. Most of all, your brand might not be ready to commit to a design and theme without ever having exhibited. That’s where a custom trade show booth rental can come in handy. But even if your business is already an old trade show pro, exhibits can let you test drive new design ideas or try out a new booth size for a show. Custom rental trade show exhibits are perfect for brands participating in multiple shows each year with multiple configurations so you can still achieve cohesive brand exposure without investing in the purchase of all the exhibits.
2. Custom Trade Show Booth Rental Is Cost Effective
It’s true that renting can be the less expensive choice. When you rent an exhibit, you don’t have to worry about storage, and install and dismantle are often included, cutting down on the hassle. But many first-time exhibitors don’t realize that even generic exhibits rented from the general show contractor can be pricey when you factor in all the fees. For new exhibitors or businesses that don’t attend a large number of shows, a custom trade show exhibit is the perfect option to stay on budget while also increasing your trade show marketing ROI.
3. Rentals Can Still Be Highly Custom
When you think ‘rented trade show display,’ you probably think ‘generic.’ It doesn’t have to be. We offer highly custom trade show booth rentals so that your brand doesn’t have to compromise between cost and design. When considering exhibit companies and rental options, don’t be afraid to ask a lot of questions about the customizability. You can often add many different design fabrication elements, like curves, arches, or lightboxes, as well as colors, graphics, and complete branding to make your custom trade show booth rental fit your brand’s unique needs.
4. Not All Trade Show Booth Rentals Are Equal
Just because trade show booth rentals can be custom does not mean they all are. When exploring your options, remember that many trade show booth rentals are designed to be highly generic, blank options that will fit any business. Trade show marketing, no matter how you approach it, is an investment for your business. It takes time, resources, and manpower to get your brand on the show floor. We suggest considering custom trade show rentals because they help you with the most difficult (and important!) task for any exhibitor: standing out. Renting a custom trade show display gives you the look you want without being tied to the booth, vastly increasing your trade show marketing ROI. That’s just one of the many benefits of custom trade show exhibits.
