Braskem
The Challenge
At NPE, Braskem, the largest polyolefins producer in the Americas, sought to create an exhibit that communicated innovation, sustainability, and global leadership. With a massive 60′ x 100′ footprint, the environment needed to feel bold yet welcoming, projecting both scale and humanity while aligning with Braskem’s environmentally conscious values.
The Idea
The concept centered around a sweeping overhead banner that prominently displayed Braskem’s brand identity and framed a massive LED wall serving as the exhibit’s focal point. Beneath it, a two-story structure balanced hospitality and engagement: the upper level provided a private, comfortable setting for networking and client meetings, while the main level featured a relaxed lounge and a curated product showcase.
To support Braskem’s robust meeting schedule, eight private conference rooms were integrated throughout the space, each offering acoustic privacy and consistent brand design. Interactive product kiosks and digital displays allowed visitors to explore Braskem’s technologies in a hands-on, informative way. Lush greenery and live planters softened the modern architecture, underscoring the company’s commitment to sustainability and creating a sense of warmth throughout the booth.

The Result
The finished exhibit delivered a striking balance of form and function. It commanded attention on the show floor while fostering meaningful interaction and authentic brand connection. The environment reflected Braskem’s leadership in innovation and sustainability, helping position the company as a forward-thinking global force within the plastics and petrochemicals industry.
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